8 in 10 consumers make travel choices based on representation in travel promoting, says Expedia

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New information launched by Expedia Group Media Solutions, the worldwide travel promoting platform connecting entrepreneurs with tens of millions of travellers throughout the Expedia Group manufacturers, reveals that consumers are taking note of how inclusive present travel choices are when looking out and reserving.

While the travel trade has made strides, there’s a want for continued enchancment throughout the trade. Only 54% of consumers stated they’ve seen choices which might be accessible to all talents, and simply 52% have seen choices which might be inclusive of all forms of travellers.

A travel model’s dedication to inclusion, range, and accessibility is influencing consumers’ buying selections, with 7 in 10 consumers saying they’re prepared to pay extra when making a travel alternative that’s extra inclusive to all forms of travellers. Furthermore, 78% of consumers stated they’ve made a travel alternative based on promotions or advertisements that they felt represented them by messaging or visuals.

The Inclusive Travel Insights Report: Understanding Traveler Values & Opportunities for Marketers, builds on the current findings about environmentally accountable travel highlighted in the Sustainable Travel Study, revealing that persons are more and more in search of methods to have extra significant and conscientious travel experiences.

Jenn McCarthy, Senior Director of Brand Marketing at Expedia Group Media Solutions stated: “Our findings show that consumers today are paying close attention to whether travel brands are authentically demonstrating a commitment to inclusion, diversity, and accessibility. A better understanding of how people perceive and value inclusive travel will help foster more inclusive and diverse travel experiences for all.”

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